Back to All Events

Your Product Isn’t What Your Customer Buys

  • WingSpace Coworking 371 Garden Street Suite A Prescott, AZ, 86305 United States (map)

Presenter, James Subach, with JASA Consultants.

I'm an entrepreneur, ran an entrepreneurship program at NAU, consulted with many small and large businesses, and specialize in finding unique ways for businesses to outperform their competition.

Peter Drucker once said: “The customer rarely buys what the business thinks it sells him.” For example, a customer does not want a ¼” drill, the customer wants a ¼” hole. But it goes deeper than that. Almost every purchase by a customer has 3 parts: the functional (the thing to be done), emotional (how the customer expects to feel), and social (the effect on others). When you hit the target on all 3 you find new customers and they come back time and time again. Companies like Intuit, P&G, Apple, McDonalds, and others know how to do this and use it to outperform their rivals.

You’ll learn a different way of viewing your customers and the real reasons those customers bring products into their lives. This gives members a much better way to design their products and experiences so that they can nail the real issues that leads customers to make purchases.

This Lunch and Learn will show you how to use the same ideas in your business with your customers to grow your company. Attendees will have a chance to work through the use of the ideas in their business during the presentation.

Bring your lunch and something to take notes.

RSVP to reserve your seat. Limited to 14 participants.